This website is an exploration of the identity of everyday objects. It investigates the boundaries of the objects and what makes them authentic. It studies a variety of objects and repurposes the visual design to view the object in a different way. Some of the design is a commentary on a combination of how we see and use the objects and the companies who create them.
The methodology that was used during the process of redesigning the artifacts and coming to a final solution is based on the personal life experiences of the author. Whether or not the reader find this to be an authentic or correct process is up to them. Throughout this investigation the author concluded that what is authentic or inauthentic is very subjective.
Throughout my exploration of this project I found myself struggling to figure out what made things authentic and real, especially whose point of view I was looking at. At the start I was trying to cater towards every audience, the makers and the users. I realize that it would be impossible to do this because you can’t always get it right for everyone. Everyone has their own opinions based on their own experiences. These experiences can be so similar that they’d be the same, but there are always the little details and the information that gets processed through a person’s own body that makes things different for everyone.
Everyone uses their own experiences as a source of knowledge. They conclude whether or not something is real or authentic based on what has happened to them in the past- and if it’s something new- by what people tell them. This is what trust is. This is trusting the system. The people involved are what makes the system whole and the individual trust we place in people is what makes the whole system trustworthy. We trust the people who are smarter than us to tell us what a rock is made out of and the elements it is comprised of because the rest of us don’t know. Our expertise lay elsewhere.
I’ve come to the conclusion that authenticity is subjective and is based on that person’s knowledge. In an ideal world we would want to trust other people to make the right decisions and tell us the facts, and we in turn would let them trust us to let others know about the things we learned from them. Unfortunately, in the end there’s always miscommunication, mistakes, and lies. At the same time though there are people out there who will take that chance to believe in others so we can keep learning and improving ourselves.
This is an eraser. Its purpose is to remove unwanted marks made by pencils. Anyone can use it as long as they have something to erase. It is authentic because it looks like a standard eraser, works as intended and the brand is well known for their stationery items. There are many other alternatives available regarding the brand, the look, the feel, and the useage of the eraser.
The eraser is a commentary on the times we’ve caught ourselves thinking to press the undo keys when not working on a computer.
An electronic fare payment system used on multiple transit systems in the GTA, Hamilton Area and Ottawa. The removal of the logo leaves behind the line elements in the design of the card. There is a sense of incompleteness for those familiar with the original design, but it still looks like a finished design piece on its own.
The colour of the material of the pen creates an assumption that it is a blue pen, but the red label that states that it is a green pen creates confusion regarding the colour of the pen. In the end, it is a writing instrument that can create markings on a variety of surfaces.
This is a membership card to The Body Shop. It applies a 10% discount on purchased items. The card uses the heart shape and the colour green to reinforce their branding position of being a green company.
The dollar sign was added to the design of the card as a reminder that they are a for profit company regardless of their branding position.
This is a package for cake mix made to be microwaved in a mug. It was made to cater to the trending popularity in simple diy microwavable foods. It aims to be used by anyone since it is simple to prepare.
The photo of the mug cake was removed to ensure the realistic expectations of the outcome of the cake. It is left to the imagination of the audience to assume what the cake will turn out to be.
This is a package of gum. It is used to freshen breath and is a form of relief. The brand is well known for its flavours.
The design of the packaging was simplified to the basic shapes to address whether or not if it is still recognizable as a brand through the layout of the shapes and colours.